Building a Better 401(k): What Business Owners Should Know

A great retirement plan doesn’t happen by accident. It’s designed with purpose, built for simplicity, and supported every step of the way. At LifeSteps Financial, we believe a 401(k) plan should do more than check a box. Your company retirement plan should create real value for both employers and employees.

Start with The Plan Design

Every successful 401(k) starts with a clear strategy. What are you trying to accomplish?

For most business owners, the objectives are clear: reduce taxes, attract talent, and secure long-term financial stability. When a plan is designed around these priorities, it creates lasting value for both your company and your team.

Keep It Simple and Easy to Use

Even the best plan can fail if it’s hard to use.

Participants should be able to easily check their balances, make changes, and understand their progress. A simple, user-friendly experience drives engagement and helps connect employees to their financial future. When the process feels easy, people are far more likely to participate and stay involved.

Focus on Low, Transparent Fees

Cost is often overlooked in retirement planning.

Many employers don’t realize what they’re paying, especially asset-based fees, which can quietly add up over time. A strong plan prioritizes transparency, so everyone understands the costs and where their money is going.

Employer fees are often flat monthly costs, but it’s important to assess the full picture. Clear, minimal fees build trust and confidence across the board.

“The key is knowing what the fees are, being transparent with not only the company, but also the participants.” – Jorden Bastien, Director of Financial Solutions, Chief Growth Officer

Invest in Education for Everyone

A 401(k) plan is only as strong as the people using it. “You want to try the best you can to have low fees with the investments, with higher performing funds.” – Jorden Bastien,

For business owners, strategic use of the plan can unlock tax advantages and make the company more competitive in hiring. For employees, education creates confidence and excitement about saving for the future.

Consistent education leads to higher participation and increased contributions. When employees understand the value of the plan, they’re more likely to take full advantage of it, which benefits everyone.

Monitor Investments and Performance

A well-run plan doesn’t just happen—it is never set-it-and-forget-it.

It’s important to regularly review investment options to make sure they’re performing well. Most plans include target date funds, which automatically adjust based on a participant’s age and expected retirement timeline.

Target-date funds are more aggressive for younger investors and become more conservative as retirement nears. With built-in diversification and professional management, they are a strong foundation for many participants.

At the same time, plans can be customized. Working with an advisor helps employees match investments to personal goals and risk tolerance, creating a more tailored retirement plan.

“Each year you need to make sure you’re benchmarking the plan for its size, verses similar plans, and looking at the fees that are involved to make sure that they are low and transparent.” – Jorden Bastien, Director of Financial Solutions, Chief Growth Officer

Stay Compliant and On Track

Compliance is a critical part of managing a 401(k) plan.

Ongoing requirements, testing standards, and regulations demand compliance. A strong plan keeps operations aligned, manages risk, and protects the business.

The Value of a Dedicated Advisor

A successful retirement plan is built on strong support.

With large providers, getting help often means calling a 1-800 number and listening to elevator music while waiting for a real person to pick up and answer your questions. Working with a dedicated advisor changes that experience entirely.

At LifeSteps Financial, both employers and employees have direct access to someone who knows their plan. Whether answering a quick question or offering guidance, having a real person to call makes a significant difference.

“One thing to watch out for is often times plans grow. You’ll start off with a new plan and then as the plan gets bigger, you need to readjust those fees. Often times that doesn’t happen unless you have a dedicated advisor going and reaching out to the record keeper to reduce those fees.” – Jorden Bastien, Director of Financial Solutions, Chief Growth Officer

A Plan That Works for the Long Term

A strong 401(k) plan should feel like an asset, not an obligation.

When a 401(k) is thoughtfully designed, easy to use, cost-effective, and supported by education and guidance, it becomes a powerful tool for growth, helping businesses attract and retain talent and giving employees confidence in their future.

To experience these benefits, consider reviewing your current retirement plan or connecting with the LifeSteps team to explore your options.

Jordan Bastein Headshot

Jorden Bastien, Director of Financial Solutions, works closely with business owners to review plan design, fees, and fiduciary considerations. His approach starts with listening first, followed by organizing the details of his findings in a way that helps leaders make informed, confident decisions.

If you’re unsure how your current 401(k) plan measures up or simply want a clearer understanding of how it works, a structured review can be a valuable first step.

You don’t necessarily need to make changes to benefit from a conversation about your plan. Many business owners gain clarity simply by understanding where they are today and identifying which questions are worth asking next.


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